How to Handle Bounces and Unsubscribes
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List hygiene practices that protect domain reputation.
Summary: List hygiene practices that protect domain reputation.
Hard bounces should be suppressed quickly. Soft bounces may retry with limits. Unsubscribes must be honored promptly and excluded from future campaigns. Complaint feedback loops should be monitored. TrueMails records suppressions and supports unsubscribe flows so operators can keep lists cleaner over time.
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Reviewed by TrueMails Editorial · Permission-based sending only.
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